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The Importance of ADA Web Compliance

What You Need to Know About Website Accessibility Under the Americans with Disabilities Act, and Why It Matters

ADA accommodations in the physical world like parking spaces and wheelchair ramps are clearly marked and widely understood. However, in the digital world, applying ADA accessibility remains a bit murky. There are actually no guidelines within the Americans with Disabilities Act that refer specifically to digital content, and given that the ADA was initially passed in 1990, years before the Internet fell into mainstream use, it’s no surprise that ADA web compliance has been confusing for businesses – and in many cases has led to litigation.

ADA Web Compliance: Then and Now

In 2008, the ADA Amendments Act modified the law to specify, among other things, that ADA requirements apply to all “places of public accommodation”. This particular amendment, called Title III, defined places of public accommodation as private entities whose operations involve commerce, such as hotels, restaurants, law offices, or health providers. 

Still, no mention of digital content or ADA web compliance was present in these amendments despite a common sentiment that websites are also places of public accommodation. 

Because of the lack of specificity around digital content, guidelines separate from the ADA, called the Website Content Accessibility Guidelines (WCAG) were developed by a group within the World Wide Web Consortium (W3C). 

As it sounds, WCAG is focused exclusively on making website content more accessible to individuals with disabilities. The guidelines include 3 levels to categorize a website’s accessibility:

LEVEL A: Accessible to some users

LEVEL AA: Accessible to almost all users

LEVEL AAA: Accessible to all users

We should note that the WGAC standards don’t address every user need for all individuals with disabilities, but they create a far clearer picture for businesses looking to make their websites ADA accessible. 

The WCAG standards are formalized by law as the accessibility standard and are required for federal agencies and their contractors. Private businesses, however, are not required to comply with any specific WCAG standard, but their websites do have to be accessible. 

Why Are We Even Talking About ADA Web Compliance for Digital Content?

For those of us in the marketing world, making a website accessible for people with disabilities seems like a no-brainer. However, the confusion around web accessibility stems from a lack of clarity in the Americans with Disabilities Act itself and begs the question of why websites and digital content wouldn’t be considered “places of public accommodation” under the law. 

And some rulings in lawsuits around this issue have only reinforced that digital divide.

In 2021, a well-known case called Gil Vs. Winn-Dixie went before the Eleventh Circuit Court of Appeals. The case involved a blind man who sued the Winn-Dixie grocery store in 2016, alleging he was unable to use the store’s website because it was incompatible with the screen-reading software he was using. While the court initially ruled in favor of Gil, in a 2021 appeal by the grocery store chain, the court reversed course and ruled that websites are not places of public accommodation. 

A slew of other lawsuits have yielded similar results; however, in a well-known 2019 case involving Domino’s Pizza, in which a visually-impaired user was unable to complete an online order using his screen-reading software, the Ninth Circuit Court ruled that Domino’s must follow ADA compliance requirements for its website.

Other large companies such as Netflix, Fox News, Burger King, and CVS Pharmacy have been involved in similar legal battles – lawsuits around digital ADA accessibility went from 2,314 in 2018 to more than 4,000 in 2021. 

We anticipate that the Department of Justice will eventually specify what website accessibility looks like under the law; however, until that time, the lack of a technical standard in the ADA itself doesn’t mean your website doesn’t have to be accessible. Lawsuits are consistently upholding WCAG as an acceptable level of accessibility despite it not being a formal standard under the law.

What’s at Risk if My Website Isn’t ADA Compliant?

The takeaway so far (we hope) is that it is worth it for businesses to implement ADA accessibility for websites and other digital content – but the reason you do so shouldn’t be solely to avoid legal repercussions.

There are a few other reasons ways that ADA web compliance can directly impact your site and business. 

  • Search engines like Google use a ranking algorithm for digital content that includes some ADA criteria, such as alt text for image descriptions.  Search engines may deprioritize your website in searches if it isn’t in compliance with their ranking guidelines.
  • Your website is for your customers, and if some of your customers have disabilities, you should want them to have an equal experience with your brand. In the lawsuits we mentioned, customers were prevented from completing a transaction with a business, which no doubt resulted in a loss of loyalty and loss of business – not to mention the very public fallout that impacts other customers’ perceptions as well.

It’s estimated that companies without ADA accessible websites are losing up to $60.9 billion annually to competitor businesses whose sites are accessible.

The CDC recently found that 61 million Americans are living with some type of disability. Meanwhile, 64% of surveyed businesses say they are making commitments to digital accessibility.

It’s important to note that making a website ADA compliant has no impact on its quality or design. ADA accessibility doesn’t create any limitations or barriers to beautiful website designs that are highly user-friendly and provide excellent user experiences. 

So, let’s talk about how you can make your website ADA compliant under WCAG. 

Complying with the Website Content Accessibility Guidelines

Recent research found that 92% of companies expect their digital agency to handle website accessibility compliance as part of their standard process, and 91% expect their agency to bring any issues of noncompliance to their attention. 

However, this research also concluded that many businesses are largely unaware of what ADA compliance entails and what the guidelines are. 

Here is a basic guide under the WCAG 2.0 definition:

  • Your website must be perceivable: Information and user interface components must be presentable to users in ways they can perceive; meaning, users must be able to perceive the information being presented – it can’t be invisible to all of their senses.
  • Your website must be operable: User interface components and navigation must be operable; meaning, users must be able to operate the interface – the interface cannot require interaction that a user cannot perform.
  • Your website must be understandable: Information and the operation of the user interface must be understandable; meaning, users must be able to understand the information as well as the operation of the user interface – the content or operation cannot be beyond the user’s understanding. 
  • Your website must be robust: Content must be robust enough that it can be interpreted reliably by a wide variety of user agents, including assistive technologies; meaning, users must be able to access the content as technologies advance – as technologies and user agents evolve, the content should remain accessible.

How can you put ADA web compliance into practice? We’ve provided a checklist of 6 actions you can take right now to make your website and digital content more accessible. 

Screen Reading Capabilities: Make sure your website is compatible with a screen reader, which requires that any downloadable content such as a PDF can still be readable, as well as the site content itself. 

Alt-Text: For any images, audio clips, and videos, alt text tells the browser what that content is. If the media cannot be loaded, it can still be interpreted by a screen reader. 

Transcripts: Provide text transcripts for videos or audio files so the media can be consumed visually rather than audibly, if needed. 

Closed Captioning: Provide closed captioning to ensure your video includes both dialogue and audio descriptions for individuals who cannot hear the media. 

Coding & Tagging: Review your HTML coding and tags to ensure your website is clean and organized for optimal viewing. 

Color Contrasting: WCAG standards include certain colors that help ensure readability for individuals with disabilities. Color contrasts impact the visibility of headlines, titles, and navigation labels. You can learn more about what colors work best for different users here

In Summary

There is no reason why your website shouldn’t be accessible to individuals with disabilities in this day and age. And just because a lack of accessibility may not be in violation of the law, accessibility is still required and is the right thing to do. 

Implementing ADA compliance features can be a significant task, which is why it’s best to work with a digital agency that can identify and implement ADA accessibility accommodations. 

You’ll provide a better user experience and protect your business from tricky legal issues that could have been easily avoided.  

Connect with us to schedule a complimentary website accessibility review and learn what you can do to bring your website into ADA web compliance. 

How to Create a Customer Journey Map

Effectively Reach Your Customer Throughout Their Journey From Lead, to Prospect, to Buyer

The pandemic has delivered a lot of reality checks to businesses over the last two years. Among them? A massive shift in customer expectations and behaviors. Many businesses were caught off-guard initially but have gradually adjusted to accommodate a more remote, hyper-personalized, high-demand customer experience. Making these adjustments relies on refreshing your understanding of your customers and their journey, and the best way to do so is by creating a customer journey map.

Why Revisit the Customer Journey Because of COVID-19?

The pre-pandemic customer was a lot different in many ways. In-person service was conducted without a second thought, and while remote transactions were certainly common, they weren’t a sole solution or, in many industries, even the norm.

Quarantine, isolation, and extended time at home, coupled with fears around getting sick and massive job losses, have all caused consumers to shift the value they place on different aspects of their lives. A McKinsey & Company study that looked at changing consumer behaviors due to COVID-19 found numerous trends, many of which are likely to persist long after the pandemic. We’ve outlined the trends below, and detailed how businesses need to respond:

  • Fierce loyalty to brands that meet their new needs and expectations: Offer seamless digital capabilities like first-class e-commerce and omnichannel experiences.
  • Greater focus on personal wellbeing: Provide a safe in-store environment, offer new product assortments geared toward freshness, health, and safety. 
  • Decreased discretionary spending: Offer greater value for the money, with high-quality, private-label, and well-branded products.
  • Increase in media consumption: Have a presence across multiple touchpoints to meet customers where they are. 
  • Desire to conduct business remotely: Rethink the physical store footprint and adopt accessible digital capabilities to replace in-person services. 

All of these behavior shifts are indicative of a changing customer journey. As individuals alter where they engage, how they engage, and what they engage with, businesses must shift to meet them on this new journey.

For example, with people working remotely and going out less frequently, marketing departments are shifting ad spends away from out-of-home (OOH) and toward digital.

Let’s talk about how to identify the new customer journey for your target audience by creating a customer journey map. 

How to Turn Leads into Prospects, and Prospects Into Buyers With a Customer Journey Map

We know that the customer journey is not linear. And even if it had been before the pandemic, it certainly isn’t now. A customer journey map allows you to understand exactly where customers are interacting with your brand so you can engage in the right way. 

Read More: The New Digital Buyer Journey

Here, we’ll guide you through the steps to create a customer journey map, and fill you in on the helpful information you can gather and leverage along the way. 

1. Review how customers are interacting with your brand. 

Take a look at your website, social media, advertising, content, and other digital outreach activity. You’ll be able to quickly see which touchpoints are drawing customers in and moving them through the funnel to a purchase. This information is important for a few reasons:

  • You’ll know which touchpoints get the most results; i.e. maybe your blog gets a ton of traffic but your monthly email has no activity. Weave the successful touchpoints into your customer journey map and plan to optimize any that might be on life support.
  • You’ll understand your customers a little better. Got a ton of hits on an eBook about supply chain woes? That should tell you something about what your audience is concerned about. This knowledge will help you master step #2.
  • You’ll be able to take stock of all your available touchpoints. It’s always good to know how many ways your customers have to get to you – and what those ways are. This information is invaluable for creating your customer journey map.

Read More: How to Choose the Right Digital Channels to Nurture Quality Leads

2. Define your target audience personas and identify their needs. 

As we mentioned, you can tell a lot about your target audience by the way they’re already interacting with your brand. However, since you’re revisiting the customer journey, we recommend creating audience personas that take into account the “new normal” of pandemic life. Maybe your primary target audience is a CTO. They are now likely more concerned with network security due to remote work environments, and if your content isn’t talking about that issue, it’s a missed opportunity.

Read More: Do Your Target Audience Research

3. Map touchpoints to customer interactions based on their behavior and personas.

Once you have identified your audience personas and the pain points, buying behaviors, and expectations they hold for your brand, create a “map” that ties each persona with specific touchpoints along each stage of the buyer journey. Remember, the buyer journey isn’t linear, so you need to have multiple touchpoints for each stage that all provide useful information. 

Your customer journey map for a specific audience persona might look something like this:

Persona A
Fascination Engagement Information Instruction Onboarding Evangelism
Pain Points Specific pain point(s) that would lead Persona A to your brand. Provide information and opportunities not being leveraged by your competitors.
Solutions Valuable knowledge to connect with Persona A and anchor your brand in their mind. More specific information about your brand and why you are a leading solution to capture and hold Persona A’s attention. Customer-first information to draw Persona A deeper into considering your brand. Helpful information and support to nurture prospects as they move toward becoming paying customers. Customer empowerment with exclusive information, tutorials, and support. Ongoing communication & engagement at strategic times throughout the customer lifecycle.
Touchpoints Blog Posts, E-Books, Aspirational Videos, Infographics, Sell Sheets, At-a-Glance, Guides, Templates, Checklists, Social Media, SEO, PPC Ads Webinars, Brochures, Product Comparisons, Published Articles, Demo Videos, Testimonials, Case Studies, FAQs, Solution/Product Briefs, Product Fact Sheets, Product Overviews Educational Whitepapers, Free Consultations, Free Trials, Free Tools, Deals/Offers, Live Demos, Estimates/Proposals, Datasheets, Calculators Articles, Videos, Solution Updates, Product Updates, Webinars, Events, Email Correspondence, Manuals, Application Notes, Trips and Tricks Tutorials, Support, Customer Service Review Opportunities, Surveys
User Actions Desired Calls to Action to drive the user forward Desired Calls to Action to drive the user forward Desired Calls to Action to drive the user forward Desired Calls to Action to drive the user forward Desired Calls to Action to drive the user forward Calls to Action to incentivize Evangelism

In this example, we’ve described what each area should ideally provide. You’ll see that when it comes to addressing customer pain points, understanding what your competitors are doing is critical. If you can identify missing opportunities in a competitor’s customer journey, your brand can fill those gaps and stand out. 

You’ll also notice that each touchpoint needs a strategic call to action to help move customers through their journey to another touchpoint. You should always be thinking about the next step in the journey when creating a customer map.

4. Isolate gaps in your available touchpoints.

Often, businesses will identify gaps in their available touchpoints after creating the customer journey map. You might find you have a multitude of “engagement-level” content that is helpful once the customer becomes interested in your brand, but without the right “fascination-level” content, you’re expecting them to jump in with both feet.

Weave this missing content into your overall content strategy. We’ve got some tips on how to create one if you haven’t yet! And this step is where you would look to optimize those touchpoints from step 1 that aren’t creating value for your brand currently. 

Read More: It’s Time to Modernize Your Content!

5. Monitor the customer journey closely, especially as the economic climate continues to change. 

Finally, and critically, you must keep tabs on the customer journey. It is always changing, especially in a climate like the one we continue to weather. Repeat step 1 as often as needed to understand what touchpoints are working and which ones need optimizing or rethinking entirely. 

In Summary

If you understand your customers, you’ll be able to anticipate their needs, speak to their pain points, and provide the solution they’re looking for. And you can do it all in the way that best serves them during an unprecedented time. 

Our customers will always have unique needs whether there is a pandemic or not, so it is best to get a handle on how you approach and manage the customer journey for your business. We are in a business climate where customer expectations are more focused on personalized, tailored solutions than cheap prices or easy answers, and the businesses that satisfy those demands will gain lasting customer loyalty.

Want some help developing your customer journey map? Contact us today.

Not Another ‘Hot Trends in Digital Marketing’ Blog

To Start 2022, Use What You Have – and Make It Better

Well folks, here we are again. Hurdling toward the end of another year. If you haven’t started receiving the seemingly compulsory onslaught of “hot trends for the new year” listicles from every brand that has your email address, you will soon! Don’t worry – this post isn’t one of those. Don’t get me wrong – we’re all for exploring new trends that are helping improve our clients’ digital marketing strategies, and we do so almost daily. However, for the purposes of this blog post and a focus on starting the new year strong, we want to talk about different ways you can enhance what you’re already doing.

We think this type of approach is highly valuable – especially in 2022.

The coming year will hopefully continue our upward trajectory toward more post-COVID activities, and that includes, of course, how businesses operate. We’ve had to learn to adapt to very challenging and different times, which in many cases led to adopting business practices that better accommodate and serve customers remotely. Many businesses made long-overdue enhancements to their websites, digital communications, and eCommerce capabilities, setting themselves up for success long after the pandemic.

With so much change and adaption already under our belts, the new year shouldn’t serve as a time to anxiously question everything you’re doing. Instead, we see 2022 as a unique opportunity to focus on the digital marketing activities that are working for your business and to uncover ways to capitalize on that success in the new year.

Times of uncertainty are actually ideal for revisiting your strategies. If something isn’t working, throw that playbook out and turn your attention to what’s going well. You don’t need to follow the next set of hot trends – with this seemingly simple approach, you’ll be future-proofing your business and enhancing the experiences that matter most to your customers.  

This post will help you answer three key questions:

  1. How can I enhance my existing digital marketing activities?
  2. What information do I already have about my customers that can inspire new digital marketing strategies?
  3. Are there any quick wins I can implement to improve my audience’s digital experience with my brand?

Enhance What You’re Already Doing

There are so many activities when it comes to digital marketing, and we know you’re doing at least some of them. Adding new activities to the mix is great, but enhancing what you’re already doing well is a good place to start.

Start by making a list of your current activities. This list should include:

  • email or text communications
  • social posting or other social media activity
  • advertising
  • blogging and other content production
  • online chat tools
  • search optimization
  • automations

Now it’s time to think about ways to enhance those activities. To help guide you with this step, here are a few things to consider:

Engagement. Check out the metrics associated with your communication activities, social media, and content consumption. Make note of where you’re seeing low engagement – these are areas where you should consider a different approach. Sometimes, it’s as simple as changing the social platform you’re using because your audience just isn’t there.

Resonance & Relevance. Is your content addressing the problems your target audience is having? Are you offering up the right information for their particular stage of the buyer journey? Dialing in these aspects of your content strategy are important enhancements that go a long way.

Brand Message & Identity. Are your marketing materials consistent in look and feel? Do you have a recognizable brand identity and messaging that resonates with your audience? A lack of branding consistency can create doubt in your audience, leading to poor customer experiences or lost business. Revisit your brand guide or, if you don’t have one, think about working with a marketing agency to create one. While you’re at it, consider if your brand reflects growing sustainability and ethics concerns among consumers. If you have the opportunity to enhance your brand in this realm, now is a good time to do it.

Read More: Develop Your Brand for What Your Customers Really Want

Use Existing Customer Information

Do you know what information you have on your prospects and customers and, if so, are you using it?

As you look to enhance your digital marketing activities, the more you know about your prospects and customers, the better. Here are some basic ways to use customer information:

  • Segmentation: Group your prospects and customers into sub-groups based on shared characteristics. One group might be customers who all purchased a specific product for the same need, or prospects who are all in the same industry.
  • Journey Stages: It’s critical to know where your prospects are in their buyer journey so you can communicate appropriately with the right messages, calls-to-action, and content. Use lead activity information to track their buyer journey.

Read More: The New Digital Buyer Journey

  • Outreach: When reviewing your communications activities or content production, use prospect and customer information to help you make decisions about who should get what type of message at what time. This way, you can create content that will resonate based on known customer needs, and you avoid sending messages that are too far ahead or behind where your prospect is in their journey.
  • Experience Elevation: Pay attention to your existing customers as well. Use information about their purchase history and engagement activity to continue delighting them with relevant information, offers, or upgrade opportunities. Customers love to feel like they’re being heard and getting what they need without having to ask for it.

Collecting and tracking prospect and customer information, and coupling it with outreach and follow-up, is easy with a marketing automation strategy. If you don’t have a marketing automation strategy in place, or feel you aren’t using yours to the best of its ability, talk with a digital marketing agency to fine-tune your lead generation and conversion tactics.

Elevate Your Digital Experience

This one is all about your website. Your website is essentially the face of your brand and makes an important first impression on prospects and customers. 

Try using your website the way a prospective customer might. If you have many different types of customers who look for different solutions, consider each user’s experience separately. Leveraging the information you have on your customers, compare how their needs and purchase behaviors map to your website’s navigation or eCommerce solution. Do you provide an easy, intuitive experience for every customer? 

You may find that your website could benefit from certain enhancements, such as updated messaging, a different navigational organization, or clearer calls-to-action. If you work with a digital marketing agency, you can receive a site audit that will show data such as which pages are viewed most often. This type of information can be incredibly valuable for informing minor enhancements that can elevate the quality of your website experience. 

Further, look at your website from a visual standpoint. Does it accurately reflect your brand? This step is where having a brand guide becomes incredibly important. Visual and messaging consistency should apply to every touch-point of your brand, especially your website.

Read More: Build Your Brand’s Successful Growth With a Solid Foundation

This entire exercise of reviewing your digital experience can help you identify if you need to go beyond just a few enhancements and undergo a website refresh or redesign. 

In Conclusion

Your current marketing activities, lead and customer data, and digital experience are all critical and all work together as part of your digital marketing strategy. Reviewing each approach and understanding how you can make it stronger is a great place to start in the new year.

Digital marketing is always evolving as customer demands grow, technology advances, and the way we communicate and interact changes. Enhancing your digital marketing activities will not only allow you to become more familiar with what’s working and how to make it better but will help you identify areas of your brand that need greater attention – beyond simple enhancements. 

We’re ready when you are. Fishnet can help you identify and make those enhancements, and work with you on the bigger picture too – beyond just the hot trends. Start 2022 strong and keep it going all year long. 

That’s a resolution we can get behind! Contact us today to start the conversation. 

Develop Your Brand for What Your Customers Really Want

Does Your Brand Meet Customer Expectations for Sustainability, Ethical Behavior, and Altruism?

A lot of brands – especially young brands – are tapping into the business behaviors that are guiding buying decisions for a growing majority of consumers today: sustainability, charity, and ethical, community-forward business activities and values.

We know a trend toward sustainability, ethics, and community involvement isn’t new. Consumers have increasingly gravitated toward brands that tell a compelling, feel-good story, especially one that supports the greater good and connects on an emotional level with their own personal views.

But the pandemic pushed consumer preference for sustainable, ethical, and altruistic brands even further. A 2021 Mintel study lists Collective Empowerment, Coming Together, and Sustainable Spaces among the top consumer preferences amplified by COVID-19. The biggest shift is that it’s no longer just about telling a good brand story, but the actions to back it up.

Developing Your Brand for a Lifestyle Vs. a Trend

Consumers demand and expect companies to not just offer products and services that fall in line with sustainability, ethical practices, and community-focused actions, but to embrace those values as a lifestyle.

Simply saying you are an eco-forward company because you recycle or open windows instead of blasting the AC carries little to no weight with consumers these days. The same goes for being ethical and a good steward of the community. Consumers expect to see companies uphold a high moral standard, and want to spend money and engage with brands that make them feel like their involvement is bigger than themselves. In fact, many consumers are seeing the global implications of what and how they buy and want their brand experiences to be positive beyond the purchase.

Chocolate brand Tony’s, for example, is on a mission to end slavery in the chocolate production process. Consumers can learn about the brand’s commitment to 100% slave-free chocolate and feel good about their purchase for more reasons than curbing their sweet tooth. Brand stories like these don’t just drive purchases, but evangelism.

Always be Developing Your Brand

Your brand may not be trying to end slavery in the chocolate trade, but the point of this article is that you should always be developing your brand to bring it closer to delivering on your consumers’ expectations – and your own. Almost every major brand has tapped into this strategy.

Let’s break down a brand: It’s a series of promises. It declares a value proposition, and every touchpoint is another chance to set experience expectations for your current and future target consumers and engage them more deeply with your brand.

Today’s brands need to be in continuous development to compete and win consumer loyalty. Changing and adapting to meet consumer expectations for sustainability, community-forward business practices, and ethical behaviors in whatever way makes sense for your business will only help your brand.

The Pandemic and Brand Development

COVID-19 brought a lot of issues to the forefront that will impact consumer habits long after the pandemic ends. Consumers are seeing how public health, income equality, business ethics, safety practices, and local economies intersect, and – understandably – are putting pressure on brands to step up to the challenges at hand.

Whatever stage your business is in of adjusting to the slowly reopening economy and shift in consumer behaviors, it’s time to relook at your brand development strategy. Here are a few goals to consider:

  • Increase the sustainability of your company beyond the consumer. Today’s consumer is concerned with the recyclability of a product, not just whether the product has been made sustainably. What happens to the product after they use it?
  • Consider local or regional options for doing business; consumers are placing a greater focus on brands that invest in local communities and economies.
  • Continue to connect with your customers digitally to make their experience with your brand as easy and personable as possible.
  • Bring your customers into your brand’s culture. Celebrate them, make them feel seen, and offer them ways to contribute to a cause through their purchase.
  • Use technology ethically and be transparent and responsible with how you collect and use consumer data.
  • Explore ways to go beyond a donation or charitable contribution to bring your brand more actively into supporting a cause, making a pledge, or collaborating through strategic partnerships toward meaningful solutions to real challenges.

Most importantly, if your company is facing backlash for running counter to values around sustainability, ethical practices, community-based activities, or others, the best course of action is to own up to your brand’s shortcomings and make immediate, transparent, and actionable efforts to make changes.

We saw this in 2020 when Amazon reportedly failed to put proper health and safety precautions in place for its employees, deemed essential during lockdown. Now, the company continues to face federal inquiries, as well as heated backlash from consumers, many of whom have boycotted the online retail giant altogether.

To Sum It All Up: Brand Development is Continuous

We may see new brand messaging from Amazon focused on corporate governance and ethics (although that ship continues to sail). However, the broader point is that controversy or not, your brand should be in continuous development to respond to the needs, demands, and expectations of your current and future customers.

COVID-19 changed the economic landscape in ways we haven’t seen in decades, but it is not the only reason to revisit your brand’s messaging around your mission, vision, and value promise.

If you don’t know where to begin, Fishnet can help. Contact us today.