In the simplest form, it means: the right message, to the right person, at the right time, through the right channel.
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Marketing and Sales need to be on the same page and work together qualifying leads. This article details how easy it is to get to 13 touch points, providing sales-ready leads. ... See MoreSee Less
Why It Takes 7 to 13+ Touches to Deliver a Qualified Sales Lead
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OK Go and Morton Salt teamed up to create the most memorable 4.2 seconds in marketing this year: https://t.co/uxyWagNVzV
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