46% OF YOUR BRAND'S IMAGE COMES FROM WHAT YOU SAY AND HOW YOU SAY IT.*
When you find your voice, anything is possible. Your brand is more than your logo. It’s a whole personality with human characteristics that have the power to evoke emotion and create strong and lasting loyalty among your target consumers.
* According to Nancy Daniels, international speaker and voice specialist, 54% of a person’s image is attributed to appearance, 38% to speaking voice, and 8% to content (what is said). Translate this to brands, and we can surmise that approximately 46% of a brand’s image can be attributed to what it says and how it says it.