Fishnet's mantra, "Give Them What They Want," comes into play more than ever with your social media and content strategy.
Know what to say, and who to say it to, so your content hits home every time with the right audience to help launch your brand forward.
We dig deep into the digital and competitive landscapes in your industry to guide your content with the topics, themes and formats that will be most effective. Coupled with a content calendar and continuous measurement, our content strategy and social media teams help position your brand for success.
The first step in any branded outreach strategy is formulating your communications objectives for consistency and a targeted approach, ensuring you’ll stand out as a trust thought leader.
We’ll help you determine your audience, and plan a strategy around how your brand interacts with them – what social platforms are best, how your brand talks, what types of content you share and where to inject your brand into the conversation.
The right content can make the difference between someone opting in or opting out. When you speak to the right audience in the right way, you can drive your business and realize ROI.
Our content team drives the strategy behind every needed asset from social media to websites and blogs, ensuring the content we produce is on-brand, speaking to the right audience, mapping back to your marketing plans and goals and, above all, making your brand stand out.
The first step to creating a content marketing strategy is understanding to what audience you will need to direct your content for the greatest engagement and sales potential.
We will delve into your market category and research your target audience, creating specific personas that illustrate your ideal customer’s demographics, buying habits, access to information and lifestyle. Our strategy also includes industry thought-leaders and potential influencers who could evangelize your brand.
Social media platforms are busy places buzzing with consumer-generated content about brands. Do you know what people are saying about you?
We will conduct a thorough audit of where your brand stands on social media, assessing how you’re using each platform, what your audiences are saying about your brand, and what your competitors are doing. We then develop a strategy based on those results to fine-tune your social presence for success.
With so much activity on social media, an integrated campaign is a great way to showcase your brand while reaching a larger audience, growing engagement and brand awareness.
Following a comprehensive proposal that takes into account your current social presence, audience and campaign goals, our creative team will develop an integrated approach that uses each platform to its fullest capability, ensuring a broad reach and shareability.
Your content strategy is based on several factors, one of which is your brand voice. How do you want to sound when talking to your audience? How do you want your brand to be perceived?
As part of the branding process that details your identity, personality and messaging, we create a brand voice guide that sets the tone (literally) for your content and communications. Maybe you are lighthearted and fun, or maybe you’re down to business. Whatever your voice, we’ll always speak it.
Nothing helps improve a customer experience more than knowing exactly what their pain points, needs and wants are.
Fishnet makes user interviews a key part of any brand development process, gaining valuable insight into the best ways your brand can deliver on its value promise and stay top-of-mind. This way, you get it right, right out of the gate.
The key to any brand’s success is its differentiating value that sets it apart from the competition. Without that part, you don’t give consumers any reason to choose your brand over the next one.
We have a skilled research team that delves into the competitive landscape, understanding how your competitors behave and who their audiences are. This analysis helps define the value that sets your brand apart so you can go up against the competition and stand out.
We offer a wide range of marketing services, but none of them would be successful if we weren’t consistently researching and analyzing the best practices behind each effort.
When you work with Fishnet, you can be sure our skilled research team is looking into each recommendation and proposal to deliver only the latest strategy based on best practices and trends. The digital space is vast and ever-changing—we understand there’s no room to fall behind.
No strategy is effective without a plan. Implementing a content strategy for your brand requires a little bit of planning. That’s where we come in.
We’ll develop editorial calendars to map out a strategic approach to your content, whether it’s social media or blog posts. More than just populating content, we focus on themes, best practices, audience engagement goals and social platform performance to ensure your content goes the extra mile.
When crafting a content strategy, taking advantage of the people in the field can be extremely beneficial for obtaining the key knowledge and experience you need to convey.
Fishnet always conducts interviews with the people developing, selling, or interacting in any fashion with the product or solution at hand. The knowledge, feedback and information we obtain provides valuable direction for any content strategy.
