Polte manufactures a one-of-its-kind location tracking device that uses cloud computing and 4G and 5G cellular networks to track assets both indoors and outdoors – without relying on GPS, WiFi, or other location technologies. Their existing website did not properly reflect the capability of their technology and wasn’t reaching the right audiences to help grow awareness of this breakthrough location solution. They needed a website that would put some momentum behind their brand.
We dove right in, kicking off the effort by interviewing key Polte stakeholders and customers. These conversations uncovered candid information about the Polte brand, its people, and key differentiators to help us better tell the Polte story. These interviews also helped us fully understand the technology, especially as it pertains to individual industries. Our goal was to create the right messaging and set the stage for Polte’s success in introducing their location tracking technology to the market.
We focused on educating audiences through bold messaging and visuals to not only show how the location solution works and how it can be used in different industries, but to better reflect the cutting-edge nature of the technology and the brand itself. We designed the site to cater to two distinct audiences – end-users and developers – and provided audience-specific information such as a developer quick-start guide and API access to make the experience as seamless as possible.