The ease of use and effectiveness of marketing automation software makes it difficult to justify not implementing a marketing automation strategy as part of your sales and marketing plan.
We leverage marketing automation tools like Pardot and Salesforce to help you reach customers on multiple online channels—think email, social media and websites. An automated solution for executing and measuring marketing campaigns eliminates cumbersome manual marketing efforts and increases business awareness and growth.
If there were to be a special recipe for lead generation, it would include a perfect mix of the knowledge and capabilities of your sales and marketing teams, combined with targeting the right customers. Marketing automation is this recipe.
Marketing automation platforms put sales and marketing information in the cloud, so everyone is on the same page with the quality of a lead. You can then single out the best people to target, and understand them well enough that you don’t waste dollars on ads or content that won’t resonate with them. You can reach them easily on mobile (because everyone’s hanging out there these days) and gain valuable data and insights about the larger consumer trends that are driving your sales.
Big data is just what it sounds like—big. What if you could cut through the higher-level demographic data of your target audience and get to the meat and potatoes of what’s actually driving their purchase decisions? If you can gain this kind of control over your target audience, you’ll be able to generate more qualified leads.
As a lead progresses down the sales funnel, every touch-point is critical to taking them to the next step. Nurturing a lead is something we specialize in through our marketing automation offering.
Using marketing automation platforms like Pardot and Salesforce, you’ll get deep insight into your leads, along with actionable updates that allow you to interact with leads at the right time, in the right way.
Every lead is unique, but the end goal when tracking leads is the same: convert them. By bringing all the critical components of your lead management together under one easy-to-use platform, it’s easy to increase your conversions.
Our marketing automation team is dedicated to helping our clients track leads through the entire sales funnel, providing insight into their activities and actionable updates about their behavior and the next touch-point. Everything is automated and focused on increasing your conversions by giving leads what they’re looking for.
Is your marketing strategy working? Ensure you’re getting the most out of your efforts—and your spend—by utilizing a marketing automation platform that tracks and analyses your ROI.
Our goal is to help you optimize your ROI and implement effective marketing efforts that will turn your leads into sales—and eventually brand evangelists. Each and every tactic we employ gets tracked, and we review those metrics and leverage the data to inform next steps. We don’t want to just maintain your ROI, we want to increase it.