GE Critical Power
End-to-End Power Solutions for the Building, Box and Board

Powerful Marketing

A new division of GE, Critical Power (CP) looked to Fishnet to not just help differentiate their offerings from other business units, but also generate significant leads to drive more revenue. Leveraging Fishnet’s full range of services, CP made a huge splash with refreshed sales tools, tradeshow materials and digital assets—plus tightly integrated campaigns creating awareness and pushing new opportunities to sales.

Engagement

Planning

While part of GE—a renowned, world-class brand—CP was on its own to launch and market the division. We mapped out a comprehensive plan that looked at sales collateral, event schedules, ad creation/media buy, demand gen, SFDC integration, and more supporting 10 product lines.

Creating

Our designers and content strategists developed engaging visual concepts to convey CP’s unique value proposition and applied to all demand gen campaigns as well as signage at industry tradeshows and key social media channels.

Deploying

Leveraged our expertise in Marketo and Salesforce.com to ensure an airtight, end-to-end lead gen program that delivered a seamless flow of opportunities to sales and partners.

We came to Fishnet with a significant challenge: brand and launch our division while simultaneously drive qualified leads to our global sales team. They did it with the insight, planning and creativity that continue to deliver positive, measurable results. It’s a terrific relationship.

Asha Devasia, Global Marketing Leader, Critical Power from GE