Spill the beans

When space is limited, you need to get right to the point – and do it quick.

Get their attention

This may seem obvious but you need to keep in mind that Twitter users access the service because they want information from trusted sources or updates from their friends, so the message needs to take that into consideration. Messages that create intrigue or use a joke are great ways to gain attention and prompt action.

Ask a question

It’s been found that tweets in the form of a question are high performers in terms of CTRs. Tweets posed as questions elicit a response, which opens the door for consumer interaction and message sharing.

Make the cut

It will likely take a few tries to get your message honed down to 140 characters.  Tackle it by first including everything you think is important, then start cutting out the extra details until you get to your limit.  One trick to shorten your copy is to try using different synonyms which say the same thing using fewer characters.

Don’t sacrifice grammar

As challenging as writing Twitter ad copy may be, don’t succumb to the temptation of sacrificing your brand image by butchering your words – for example using “u” instead of “you”.  What may be acceptable when texting a friend does not fly for ads that you have invested in.  Invite this creative challenge by finding other ways to tighten up your copy.

Need help writing attention grabbing Twitter ad copy that gets your customers to do what you want them to?  We can help! Contact us today.

Three Tips to Ensure Social Media Success:

• Be an active participant: If you’ve decided to use social media then you need to roll up your sleeves and get in the ring! Assign someone to be an active and consistent participant in the communication.
• Be yourself: Lose the marketing fluff – a real voice will build trust and allow you to connect with your followers and fans and make them feel that they are part of an exclusive group with special insight into your company.
• Be aware: The most active users of social media are the people who will carry your brand message for you. These influencers often retweet or post your messages to their followers and friends, so it’s a good idea to be aware of who they are.

How to Integrate Social Media and Measure Its Worth

First things first… Start by connecting your Facebook fans and Twitter followers to the customers in your marketing database using the email address – accessible via the application programming interfaces (APIs). Now you are ready to build social media into your marketing mix. A great way to start is to direct message your followers and/or place exclusive offers on your Facebook page. To keep fans and followers coming back for more make sure that when you do send an email or direct mail message that they are the first to receive it. Also be sure to advertise your social media presence on your website and by using the “forward-to” social features in email. Finally, you can measure the success of your social media efforts by turning to the APIs from Facebook and Twitter which contain valuable information such as who has posted your message, who has retweeted, who has clicked on your link, and more. This information can then be brought into your marketing database and measured.

While only time will tell the true marketing value of social media, one thing is for sure – this is definitely an area you don’t want to ignore. We can help you bring social media into the mix and maximize its value while enhancing the value of all your other marketing communications. Contact us today!