Design campaigns to engage and convert fans

To launch an extensive marketing campaign with the sole objective of building your Facebook fan count is a waste of money. Campaigns should be designed to attract leads, buyers and promote repeat business.

Develop a fan strategy

By having a “fan campaign” and content strategy, you can initiate a dialogue with fans from the get-go.

Drive them to opt-in

Use your “fan campaign” to get fans to opt-in to specific areas of interest connected to your brand.  Drive them directly to your website where they can sign up for SMS alert programs. This will enable you to send them targeted content, drawing them out of the social media channel and in-store.

Leverage traditional media

Leverage your print and TV media to drive consumers directly to your Facebook page.  Once there, the “fan campaign” can be used to capture customer data by asking them to sign up to participate in a contest and/or to sign up for specific SMS alerts on the things they are interested in.

Fishnet can help you leverage marketing campaigns to promote the conversion of passive fans into buying customers. Contact us today!

Three Tips to Ensure Social Media Success:

• Be an active participant: If you’ve decided to use social media then you need to roll up your sleeves and get in the ring! Assign someone to be an active and consistent participant in the communication.
• Be yourself: Lose the marketing fluff – a real voice will build trust and allow you to connect with your followers and fans and make them feel that they are part of an exclusive group with special insight into your company.
• Be aware: The most active users of social media are the people who will carry your brand message for you. These influencers often retweet or post your messages to their followers and friends, so it’s a good idea to be aware of who they are.

How to Integrate Social Media and Measure Its Worth

First things first… Start by connecting your Facebook fans and Twitter followers to the customers in your marketing database using the email address – accessible via the application programming interfaces (APIs). Now you are ready to build social media into your marketing mix. A great way to start is to direct message your followers and/or place exclusive offers on your Facebook page. To keep fans and followers coming back for more make sure that when you do send an email or direct mail message that they are the first to receive it. Also be sure to advertise your social media presence on your website and by using the “forward-to” social features in email. Finally, you can measure the success of your social media efforts by turning to the APIs from Facebook and Twitter which contain valuable information such as who has posted your message, who has retweeted, who has clicked on your link, and more. This information can then be brought into your marketing database and measured.

While only time will tell the true marketing value of social media, one thing is for sure – this is definitely an area you don’t want to ignore. We can help you bring social media into the mix and maximize its value while enhancing the value of all your other marketing communications. Contact us today!