Fishnet Media - Innovative and Integrated Creative Marketing Solutions - Portsmouth, New Hampshire » Creative http://www.fishnetmedia.com Tue, 31 Aug 2010 21:52:30 +0000 en hourly 1 http://wordpress.org/?v=abc Increase Results and Stretch Event Marketing Dollars http://www.fishnetmedia.com/2009/05/28/increase-trade-show-results-while-stretching-your-event-marketing-budget/ http://www.fishnetmedia.com/2009/05/28/increase-trade-show-results-while-stretching-your-event-marketing-budget/#comments Thu, 28 May 2009 14:04:13 +0000 jaredlemos http://www.fishnetmedia.com/?p=188 The recent downturn in the economy has had a significant impact on the events industry; budgets are being slashed and travel costs are limiting attendance.

However, there is a great opportunity to be successful during these rough times and (to no surprise) it demands creativity. So tune up your traditional marketing approach and try some of these strategies to show value in your event program:

  • Measure ROI today
    In order to institute metrics quickly, most marketers advise hiring a company familiar with how it is done. Some methods include polling attendees before and after a show via e-mail or surveying attendees during a show.
  • Ramp up your pre-event marketing
    One method is to have the thought leaders and speakers who will be giving presentations at the event help spread the word in advance. Have them connect to attendees through social networking or via the Web to give a preview of the types of useful information they will be providing those who attend.
  • Think digital
    Aside from the fact that digital events provide a significantly greater opportunity for measurement and attendee tracking, they also tackle the travel problem, since Web-based events make it easier for attendees to choose your event over other, non-Web-based ones.
  • Where do your customers network?
    Find people where they gather on a daily basis. In many cases this means using social networking sites.
  • Maintain an open mind
    Be willing to make changes. Marketers that create true value in their event, target exhibits directly to attendees based on their emotional and personal as well as professional needs. And they use metrics to prove ROI should weather the financial storm and come out the other side with a new set of tools for successful marketing.

If you’re looking for help with your next event, look no further – Contact us today.

]]> http://www.fishnetmedia.com/2009/05/28/increase-trade-show-results-while-stretching-your-event-marketing-budget/feed/ 0 Get More Out of Your Creative http://www.fishnetmedia.com/2009/05/03/get-more-out-of-your-creative/ http://www.fishnetmedia.com/2009/05/03/get-more-out-of-your-creative/#comments Sun, 03 May 2009 21:59:54 +0000 admin http://fishnetmedia.com/?p=90 The need to get more out of less is nothing new, but rather a continual trend in the marketing world. Below are 5 tactics that may seem like ways to deal with current economic environment, but they’re actually practices that will help you improve the performance of your marketing efforts.

1. Keep your messages simple
2. Test and optimize
3. Support campaigns on your homepage
4. Try out the latest technologies
5. Remember “searchability”

And no matter how “creative” your creative is, if you’re not taking ROI into consideration, it’s likely your competition is. So now is a good time to start.

If you’re looking for help with your next campaign, look no further – Contact us today.

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