Archive

Getting Content Marketing Right

14Mar
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Digital and social platforms have moved content marketing beyond a means of just speaking at consumers to actually communicating with consumers, giving marketers the opportunity to hear from them and facilitate more insightful, multi-directional conversations. As that conversation grows, so does the...

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What the New Era of Customer Engagement Means for Your Brand

06Jan
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Social media (Facebook, Twitter, LinkedIn etc.) has given customers direct access to brands and brand leaders, evolving the brand-customer relationship to one where customers now have expanded expectations in terms of responsiveness. In fact, current research shows that there is a direct connection between...

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Evolution of a Social Site

09May
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We came across this intriguing and detailed look at how social networking site Facebook has evolved over time. Taking a research view of Facebook from it’s birth as closed social network TheFacebook at Harvard in 2004 to the oft-criticized social network pushing for less and less personal privacy...

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Convert Passive Fans into Buying Customers

10Nov
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Companies boast about their high fan count, but considering that roughly 70 percent of Facebook users say that they don’t want to be advertised to by the businesses that they are fans of, the question begs: “is there really any value to a Facebook fan?”  The answer is “probably not”, unless...

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Make Social Media Work For You

17Jul
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Social media provides the perfect opportunity for companies to engage with their customers – a big plus for companies who are quickly learning that their brand is being determined by the conversations that are being had about their company. So how do you effectively incorporate social media into your...

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