Twitter marketing presents us with the unique challenge of creating a compelling message in just 140 characters – letters, numbers and punctuation marks included!  As daunting as it sounds, by keeping a few tips in mind, it can be done and done well.

Spill the beans

When space is limited, you need to get right to the point – and do it quick.

Get their attention

This may seem obvious but you need to keep in mind that Twitter users access the service because they want information from trusted sources or updates from their friends, so the message needs to take that into consideration. Messages that create intrigue or use a joke are great ways to gain attention and prompt action.

Ask a question

It’s been found that tweets in the form of a question are high performers in terms of CTRs. Tweets posed as questions elicit a response, which opens the door for consumer interaction and message sharing.

Make the cut

It will likely take a few tries to get your message honed down to 140 characters.  Tackle it by first including everything you think is important, then start cutting out the extra details until you get to your limit.  One trick to shorten your copy is to try using different synonyms which say the same thing using fewer characters.

Don’t sacrifice grammar

As challenging as writing Twitter ad copy may be, don’t succumb to the temptation of sacrificing your brand image by butchering your words – for example using “u” instead of “you”.  What may be acceptable when texting a friend does not fly for ads that you have invested in.  Invite this creative challenge by finding other ways to tighten up your copy.

Need help writing attention grabbing Twitter ad copy that gets your customers to do what you want them to?  We can help! Contact us today.