Companies boast about their high fan count, but considering that roughly 70 percent of Facebook users say that they don’t want to be advertised to by the businesses that they are fans of, the question begs: “is there really any value to a Facebook fan?”  The answer is “probably not”, unless you can figure out how to convert a fan into a true customer.  By implementing a “fan campaign” that leverages mobile technology, you can turn a passive fan into a buying customer.  Here are some ideas:

Design campaigns to engage and convert fans

To launch an extensive marketing campaign with the sole objective of building your Facebook fan count is a waste of money. Campaigns should be designed to attract leads, buyers and promote repeat business.

Develop a fan strategy

By having a “fan campaign” and content strategy, you can initiate a dialogue with fans from the get-go.

Drive them to opt-in

Use your “fan campaign” to get fans to opt-in to specific areas of interest connected to your brand.  Drive them directly to your website where they can sign up for SMS alert programs. This will enable you to send them targeted content, drawing them out of the social media channel and in-store.

Leverage traditional media

Leverage your print and TV media to drive consumers directly to your Facebook page.  Once there, the “fan campaign” can be used to capture customer data by asking them to sign up to participate in a contest and/or to sign up for specific SMS alerts on the things they are interested in.

Fishnet can help you leverage marketing campaigns to promote the conversion of passive fans into buying customers. Contact us today!